Post by account_disabled on Mar 14, 2024 14:16:52 GMT 8
We have often talked about how marketing with Tumblr is a fundamental tool for business growth and just as often we have given you advice on how to move and which strategies to choose to make the most of the enormous potential of this tool. But if it is true that a good theory becomes universally recognized only when there is practical evidence of its application, we want to bring you a very interesting case study that demonstrates how good marketing with Tumblr can significantly raise the bar for your company. Nescafé Marketing with Tumblr. The world-famous brand currently has 45 active sites on Tumblr, with another 20 planned.
The goal that the company is trying to achieve is to be ever closer to Find Your Phone Number its young consumers and nothing lends itself more than Marketing with Tumblr. Nescafé marketing with Tumblr Michael Chrisment, Head of Global Integrated Marketing, told MarketingWeek magazine : “Our pages on Tumblr have generated around 4,000 qualified leads which have obviously generated growth in the brand's business. We only have ten active sites that offer the possibility of purchasing our products online, which is why we are extremely optimistic about the impact that e-commerce will have on our future markets. We also set some very aggressive conversion goals. More than 25% of the budget we invest in digital in the future will lead to a return on investment (ROI).
This is why we strongly want to push further and invest further.” The question we asked ourselves is: how can Tumblr or other social media actually become a catalyst for consumers and increase sales? Chrisment responds that Tumblr literally creates inspiration to buy. And it does this through co-creation and with content that is user generated: “Our Tumblr platform has definitely helped our consumers get inspired to purchase a lot. If a consumer searches for Nescafé it is very easy to find our products and above all to have a very satisfying experience dictated by feeling in a safe and trusting environment that pushes the consumer to purchase". Marketing with Tumblr In support of what Chrisment stated, there are some data that speak very clearly: mobile visits have in fact increased by 20% and this is not surprising if you consider that Tumblr has 85 million posts published every day and 550 million users.
The goal that the company is trying to achieve is to be ever closer to Find Your Phone Number its young consumers and nothing lends itself more than Marketing with Tumblr. Nescafé marketing with Tumblr Michael Chrisment, Head of Global Integrated Marketing, told MarketingWeek magazine : “Our pages on Tumblr have generated around 4,000 qualified leads which have obviously generated growth in the brand's business. We only have ten active sites that offer the possibility of purchasing our products online, which is why we are extremely optimistic about the impact that e-commerce will have on our future markets. We also set some very aggressive conversion goals. More than 25% of the budget we invest in digital in the future will lead to a return on investment (ROI).
This is why we strongly want to push further and invest further.” The question we asked ourselves is: how can Tumblr or other social media actually become a catalyst for consumers and increase sales? Chrisment responds that Tumblr literally creates inspiration to buy. And it does this through co-creation and with content that is user generated: “Our Tumblr platform has definitely helped our consumers get inspired to purchase a lot. If a consumer searches for Nescafé it is very easy to find our products and above all to have a very satisfying experience dictated by feeling in a safe and trusting environment that pushes the consumer to purchase". Marketing with Tumblr In support of what Chrisment stated, there are some data that speak very clearly: mobile visits have in fact increased by 20% and this is not surprising if you consider that Tumblr has 85 million posts published every day and 550 million users.