Post by account_disabled on Mar 6, 2024 18:02:48 GMT 8
Video marketing objectives the conversion funnel rules The objectives you pursue with the use of video marketing can range from raising awareness of a brand service or product to user loyalty. The key is to provide relevant content to your ideal client at the right time in the ideal format and in the correct channel. At a general level there are some key metrics to measure the performance of your videos Number of views Average play time Average completion rate Number of interactions generated shares comments likes subscriptions... Number of live viewers CTR Click Through Rate Etc. At a strategic level video is audiovisual content that can be adapted to the different stages of your sales funnel and here the metrics vary depending on the phase in which your client is. Learn how to create your content strategy in this ebook created by renowned marketing and entrepreneurship professionals.
Discovery In the discovery stage you need to pique the users interest Portugal Mobile Number List and introduce them to your brand product or service. Its time to attract them with short videos tutorials gifs or stories that stir your target audience. Metrics in the discovery stage Here you must measure the number of views the number of times the video is shared and the engagement ratio that is the likes and comments it generates. The next step once the person knows you and is interested in your brand is to strengthen the relationship with them in what we call the consideration phase . Consideration Now the videos will go into more detail. Its time to delve deeper into your value proposition and the specific needs of your ideal client. You can create specific product or service explaining what needs you solve or focus on generating brand awareness to place yourself in the Top of Mind of your buyer persona. Dont forget to include a good CTA on your website or landing page.
Metrics in the consideration stage What are the KPIs key performance indicators for this phase Measure the volume of visits to your website if your users visit more than one page or interact at strategic points such as CTAs. Also look at your dwell time and bounce rate and whether your subscriber base is growing steadily and healthily. Decision In the middle of the conversion funnel is the decision the user is already evaluating only a few companies to buy. You need to differentiate yourself and a final push that tips the balance of the sale in your favor Use webinars or tutorials focused on the benefits and use of your product or service. Only if your potential customer understands the value of what you offer will they buy from you. Support their trust with customer testimonials success stories and off the record videosthat show the most human and natural side of the brand.
Discovery In the discovery stage you need to pique the users interest Portugal Mobile Number List and introduce them to your brand product or service. Its time to attract them with short videos tutorials gifs or stories that stir your target audience. Metrics in the discovery stage Here you must measure the number of views the number of times the video is shared and the engagement ratio that is the likes and comments it generates. The next step once the person knows you and is interested in your brand is to strengthen the relationship with them in what we call the consideration phase . Consideration Now the videos will go into more detail. Its time to delve deeper into your value proposition and the specific needs of your ideal client. You can create specific product or service explaining what needs you solve or focus on generating brand awareness to place yourself in the Top of Mind of your buyer persona. Dont forget to include a good CTA on your website or landing page.
Metrics in the consideration stage What are the KPIs key performance indicators for this phase Measure the volume of visits to your website if your users visit more than one page or interact at strategic points such as CTAs. Also look at your dwell time and bounce rate and whether your subscriber base is growing steadily and healthily. Decision In the middle of the conversion funnel is the decision the user is already evaluating only a few companies to buy. You need to differentiate yourself and a final push that tips the balance of the sale in your favor Use webinars or tutorials focused on the benefits and use of your product or service. Only if your potential customer understands the value of what you offer will they buy from you. Support their trust with customer testimonials success stories and off the record videosthat show the most human and natural side of the brand.